/* ============================================================
   SAFE ONLINE MARKETING — design system
   Bright editorial: warm ivory paper, ink, one coral accent.
   Type: Fraunces (display, opsz+wonk) · Instrument Sans (UI)
         Spline Sans Mono (labels)
   ============================================================ */

:root {
    --paper: #F7F3EA;
    --paper-deep: #EFE8DA;
    --paper-card: #FDFBF6;
    --ink: #23201B;
    --ink-soft: #5C564C;
    --ink-faint: #8A8375;
    --coral: #E85D3A;
    --coral-deep: #C94A28;
    --coral-wash: #F9E3DA;
    --sage: #A9B89B;
    --sage-wash: #E9EDE2;
    --powder: #A9C3D9;
    --powder-wash: #E5EDF3;
    --gold: #D9A441;
    --hairline: rgba(35, 32, 27, 0.14);
    --hairline-strong: rgba(35, 32, 27, 0.32);

    --font-display: "Fraunces", Georgia, serif;
    --font-body: "Instrument Sans", -apple-system, "Segoe UI", sans-serif;
    --font-mono: "Spline Sans Mono", "SF Mono", Consolas, monospace;

    --ease-out: cubic-bezier(0.19, 1, 0.22, 1);
    --ease-spring: cubic-bezier(0.34, 1.56, 0.64, 1);
    --dur: 0.9s;

    --gutter: clamp(1.25rem, 4vw, 4rem);
    --section-gap: clamp(5rem, 12vh, 9rem);
    --radius: 1.25rem;
}

/* ---------- reset ---------- */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
    background: var(--paper);
    color: var(--ink);
    font-family: var(--font-body);
    font-size: 1.0625rem;
    line-height: 1.6;
    -webkit-font-smoothing: antialiased;
    overflow-x: clip;
}
img, video { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button { font: inherit; background: none; border: none; cursor: pointer; color: inherit; }
::selection { background: var(--coral); color: var(--paper); }

/* ---------- texture ---------- */
.grain {
    position: fixed; inset: -50%;
    pointer-events: none; z-index: 2000; opacity: 0.5;
    background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.045 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
    animation: grain-shift 0.9s steps(2) infinite;
}
@keyframes grain-shift {
    0% { transform: translate(0, 0); }
    50% { transform: translate(1.5%, -1%); }
    100% { transform: translate(-1%, 1.5%); }
}

/* ---------- type utilities ---------- */
.mono {
    font-family: var(--font-mono);
    font-size: 0.75rem;
    font-weight: 500;
    letter-spacing: 0.14em;
    text-transform: uppercase;
}
.kicker { color: var(--coral-deep); display: inline-flex; align-items: center; gap: 0.6rem; }
.kicker::before {
    content: ""; width: 0.5rem; height: 0.5rem; border-radius: 50%;
    background: var(--coral); flex: none;
}
em, .italic { font-style: italic; }


.display {
    font-family: var(--font-display);
    font-variation-settings: "opsz" 144;
    font-weight: 460;
    line-height: 0.98;
    letter-spacing: -0.015em;
    text-wrap: balance;
}
.display em { font-weight: 400; color: var(--coral-deep); }

.section-title {
    font-family: var(--font-display);
    font-variation-settings: "opsz" 100;
    font-weight: 480;
    font-size: clamp(2.1rem, 4.6vw, 3.6rem);
    line-height: 1.04;
    letter-spacing: -0.01em;
    text-wrap: balance;
}
.section-title em { color: var(--coral-deep); }

.lede { font-size: clamp(1.05rem, 1.6vw, 1.25rem); color: var(--ink-soft); max-width: 34em; }

/* ---------- buttons ---------- */
.btn {
    display: inline-flex; align-items: center; gap: 0.6rem;
    font-weight: 600; font-size: 1rem; line-height: 1;
    padding: 1.05rem 1.7rem; border-radius: 100px;
    border: 1.5px solid var(--ink);
    transition: transform 0.45s var(--ease-spring), background 0.3s, color 0.3s, border-color 0.3s;
    will-change: transform;
}
.btn:hover { transform: translateY(-2px) scale(1.02); }
.btn:active { transform: translateY(0) scale(0.99); }
.btn-solid { background: var(--ink); color: var(--paper); }
.btn-solid:hover { background: var(--coral); border-color: var(--coral); color: #fff; }
.btn-ghost:hover { background: var(--ink); color: var(--paper); }
.btn-lg { padding: 1.25rem 2.2rem; font-size: 1.1rem; }
.btn-coral { background: var(--coral); border-color: var(--coral); color: #fff; }
.btn-coral:hover { background: var(--coral-deep); border-color: var(--coral-deep); }

/* ---------- nav ---------- */
.skip-link {
    position: absolute; left: 1rem; top: -3rem; z-index: 3000;
    background: var(--ink); color: var(--paper); padding: 0.6rem 1rem; border-radius: 0.5rem;
    transition: top 0.2s;
}
.skip-link:focus { top: 1rem; }

.site-nav {
    position: fixed; inset: 0 0 auto 0; z-index: 1000;
    transition: transform 0.5s var(--ease-out), background 0.3s, box-shadow 0.3s;
}
.site-nav.scrolled {
    background: color-mix(in srgb, var(--paper) 82%, transparent);
    backdrop-filter: blur(14px);
    -webkit-backdrop-filter: blur(14px);
    box-shadow: 0 1px 0 var(--hairline);
}
.site-nav.hidden { transform: translateY(-100%); }
.nav-inner {
    display: flex; align-items: center; justify-content: space-between;
    padding: 1.1rem var(--gutter);
    max-width: 90rem; margin: 0 auto;
}
.brand { display: inline-flex; align-items: center; gap: 0.55rem; }
.brand-pin { width: 1.35rem; height: 1.35rem; fill: var(--coral); transition: transform 0.5s var(--ease-spring); }
.brand:hover .brand-pin { transform: translateY(-3px) rotate(-8deg); }
.brand-word {
    font-family: var(--font-mono); font-size: 0.95rem; font-weight: 500; letter-spacing: -0.02em;
}
.brand-word i { font-style: normal; color: var(--coral); font-weight: 700; }
.brand-word.big { font-size: clamp(1.2rem, 3vw, 1.8rem); }

.nav-links { display: flex; align-items: center; gap: clamp(1rem, 2.5vw, 2.2rem); }
.nav-link { font-weight: 500; font-size: 0.98rem; position: relative; padding: 0.3rem 0; }
.nav-link::after {
    content: ""; position: absolute; left: 0; bottom: 0; height: 1.5px; width: 100%;
    background: var(--ink); transform: scaleX(0); transform-origin: right;
    transition: transform 0.45s var(--ease-out);
}
.nav-link:hover::after { transform: scaleX(1); transform-origin: left; }
.nav-cta {
    display: inline-flex; align-items: center; gap: 0.5rem;
    font-weight: 600; font-size: 0.95rem;
    border: 1.5px solid var(--ink); border-radius: 100px; padding: 0.65rem 1.2rem;
    transition: background 0.3s, color 0.3s, transform 0.4s var(--ease-spring);
}
.nav-cta:hover { background: var(--ink); color: var(--paper); transform: translateY(-1px); }
.cta-dot { width: 0.5rem; height: 0.5rem; border-radius: 50%; background: var(--coral); animation: pulse 2s infinite; }
@keyframes pulse {
    0%, 100% { transform: scale(1); opacity: 1; }
    50% { transform: scale(1.5); opacity: 0.6; }
}
.nav-burger { display: none; flex-direction: column; gap: 6px; padding: 0.5rem; }
.nav-burger span { width: 26px; height: 2px; background: var(--ink); transition: transform 0.35s var(--ease-out), opacity 0.3s; }
.nav-burger[aria-expanded="true"] span:first-child { transform: translateY(4px) rotate(45deg); }
.nav-burger[aria-expanded="true"] span:last-child { transform: translateY(-4px) rotate(-45deg); }

.mobile-menu {
    position: fixed; inset: 0; z-index: 900; background: var(--paper);
    display: flex; align-items: center; justify-content: center;
    opacity: 0; pointer-events: none; transition: opacity 0.4s;
}
.mobile-menu.open { opacity: 1; pointer-events: auto; }
.mobile-menu nav { display: flex; flex-direction: column; gap: 1.5rem; text-align: center; }
.mobile-menu a {
    font-family: var(--font-display); font-size: 2.4rem; font-weight: 480;
    transform: translateY(20px); opacity: 0; transition: transform 0.6s var(--ease-out), opacity 0.6s;
}
.mobile-menu.open a { transform: none; opacity: 1; }
.mobile-menu.open a:nth-child(2) { transition-delay: 0.06s; }
.mobile-menu.open a:nth-child(3) { transition-delay: 0.12s; }
.mobile-menu.open a:nth-child(4) { transition-delay: 0.18s; }

/* ---------- shared section scaffolding ---------- */
.section { padding: var(--section-gap) var(--gutter); max-width: 90rem; margin: 0 auto; }
.section-head { display: flex; flex-direction: column; gap: 1.2rem; margin-bottom: clamp(2.5rem, 6vh, 4.5rem); max-width: 46rem; }

/* ---------- reveal & motion primitives ---------- */
.reveal { opacity: 0; transform: translateY(36px); transition: opacity var(--dur) var(--ease-out), transform var(--dur) var(--ease-out); }
.reveal.in { opacity: 1; transform: none; }
[data-reveal-stagger] > * { opacity: 0; transform: translateY(30px); transition: opacity 0.8s var(--ease-out), transform 0.8s var(--ease-out); }
[data-reveal-stagger].in > * { opacity: 1; transform: none; }

.split-line {
    display: block; overflow: clip;
    /* breathing room so ascenders/descenders aren't cropped by the mask */
    padding-block: 0.12em; margin-block: -0.12em;
}
.split-line > span { display: inline-block; transform: translateY(110%); transition: transform 1.1s var(--ease-out); }
.in .split-line > span, .split-line.in > span { transform: none; }

.img-reveal { overflow: clip; border-radius: var(--radius); }
.img-reveal img, .img-reveal video, .img-reveal canvas {
    transform: scale(1.12);
    transition: transform 1.6s var(--ease-out);
}
.img-reveal.in img, .img-reveal.in video, .img-reveal.in canvas { transform: scale(1); }

@media (prefers-reduced-motion: reduce) {
    *, *::before, *::after { animation-duration: 0.01ms !important; transition-duration: 0.01ms !important; }
    html { scroll-behavior: auto; }
    .grain { animation: none; }
}

/* ---------- cursor ---------- */
.cursor { position: fixed; inset: 0; pointer-events: none; z-index: 4000; display: none; }
@media (hover: hover) and (pointer: fine) { .cursor { display: block; } }
.cursor-dot {
    position: absolute; width: 6px; height: 6px; border-radius: 50%;
    background: var(--coral); transform: translate(-50%, -50%);
}
.cursor-ring {
    position: absolute; width: 34px; height: 34px; border-radius: 50%;
    border: 1.5px solid var(--coral); transform: translate(-50%, -50%) scale(0.6);
    opacity: 0.55; transition: transform 0.25s var(--ease-out), opacity 0.25s;
}
.cursor.hovering .cursor-ring { transform: translate(-50%, -50%) scale(1.4); opacity: 0.9; }

/* ============================================================
   HERO
   ============================================================ */
.hero {
    display: grid; grid-template-columns: 1.05fr 0.95fr; gap: clamp(2rem, 5vw, 5rem);
    align-items: center;
    padding: clamp(7.5rem, 16vh, 11rem) var(--gutter) clamp(3rem, 7vh, 5rem);
    max-width: 90rem; margin: 0 auto;
    min-height: 92vh;
}
.hero-copy { display: flex; flex-direction: column; gap: 1.6rem; }
.hero-title {
    font-size: clamp(2.9rem, 6.2vw, 5.6rem);
    animation: settle 2.4s var(--ease-out) both;
}
/* Fraunces settles from soft/wonky to composed as the page opens */
@keyframes settle {
    from { font-variation-settings: "opsz" 40, "SOFT" 100, "WONK" 1; font-weight: 340; }
    to   { font-variation-settings: "opsz" 144, "SOFT" 0, "WONK" 0; font-weight: 460; }
}
.hero-sub { max-width: 30em; }
.hero-ctas { display: flex; gap: 1rem; flex-wrap: wrap; margin-top: 0.4rem; }
.hero-proof { display: flex; gap: 2rem; flex-wrap: wrap; margin-top: 1.4rem; }
.hero-proof .proof { display: flex; flex-direction: column; gap: 0.15rem; }
.hero-proof .proof strong {
    /* Fraunces' subset ships oldstyle-only figures; numerals read better in the grotesk */
    font-family: var(--font-body); font-size: 1.55rem; font-weight: 650;
    letter-spacing: -0.03em; line-height: 1;
}
.hero-proof .proof > span { font-size: 0.85rem; color: var(--ink-faint); }

.hero-stage { position: relative; }
.hero-arch {
    position: relative;
    border-radius: 45% 45% var(--radius) var(--radius) / 30% 30% var(--radius) var(--radius);
    overflow: clip;
    aspect-ratio: 4 / 4.6;
    background: var(--paper-deep);
    box-shadow: 0 40px 80px -30px rgba(35, 32, 27, 0.25);
}
.hero-arch canvas, .hero-arch img, .hero-arch video {
    position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover;
}
.hero-chip {
    position: absolute; z-index: 5;
    display: inline-flex; align-items: center; gap: 0.55rem;
    background: var(--paper-card); border: 1px solid var(--hairline);
    border-radius: 100px; padding: 0.6rem 1rem;
    font-size: 0.88rem; font-weight: 600;
    box-shadow: 0 12px 30px -12px rgba(35, 32, 27, 0.3);
    will-change: transform;
}
.hero-chip .chip-ico {
    width: 1.5rem; height: 1.5rem; border-radius: 50%;
    display: grid; place-items: center; font-size: 0.75rem; color: #fff;
}
.chip-calls .chip-ico { background: var(--coral); }
.chip-stars .chip-ico { background: var(--gold); }
.chip-dirs .chip-ico { background: var(--powder); }
.hero-scroll-hint {
    position: absolute; bottom: 1.2rem; left: 50%; transform: translateX(-50%);
    color: var(--ink-faint);
}

/* ---------- marquee band ---------- */
.marquee-wrap { overflow: clip; margin-block: clamp(1rem, 3vh, 2rem); padding-block: 1.4rem; }
.marquee {
    overflow: clip; border-block: 1px solid var(--hairline); padding: 1.1rem 0;
    background: var(--paper-card);
    transform: rotate(-1.1deg) scale(1.02);
    box-shadow: 0 12px 30px -24px rgba(35, 32, 27, 0.4);
}
.marquee-inner { display: flex; white-space: nowrap; width: max-content; animation: marquee 28s linear infinite; }
.marquee-inner span {
    font-family: var(--font-display); font-style: italic; font-weight: 420;
    font-size: clamp(1.6rem, 3vw, 2.6rem); padding-right: 0.5em;
}
.marquee-inner .dot { color: var(--coral); font-style: normal; }
@keyframes marquee { to { transform: translateX(-50%); } }

.footer-marquee { overflow: clip; border-block: 1px solid rgba(247, 243, 234, 0.25); padding: 1rem 0; }
.marquee-track { display: flex; white-space: nowrap; width: max-content; animation: marquee 30s linear infinite; }
.marquee-track span {
    font-family: var(--font-mono); font-size: 0.85rem; letter-spacing: 0.18em; text-transform: uppercase;
    opacity: 0.7;
}

/* ============================================================
   MAP PACK DEMO
   ============================================================ */
.mappack-section {
    display: grid; grid-template-columns: 0.9fr 1.1fr; gap: clamp(2.5rem, 6vw, 6rem);
    align-items: center;
}
.mappack-copy { display: flex; flex-direction: column; gap: 1.3rem; }
.mappack-stage { position: relative; }
.mappack-frame {
    background: var(--paper-card);
    border: 1px solid var(--hairline);
    border-radius: var(--radius);
    padding: clamp(1.2rem, 2.5vw, 2rem);
    box-shadow: 0 30px 60px -25px rgba(35, 32, 27, 0.22);
}
.mappack-search {
    display: flex; align-items: center; gap: 0.7rem;
    border: 1px solid var(--hairline-strong); border-radius: 100px;
    padding: 0.7rem 1.1rem; margin-bottom: 1.2rem;
    font-size: 0.95rem; color: var(--ink-soft);
    background: #fff;
}
.mappack-search svg { width: 1.05rem; height: 1.05rem; stroke: var(--ink-faint); flex: none; }
.mappack-search .typed::after { content: ""; border-right: 1.5px solid var(--coral); margin-left: 1px; animation: caret 1s steps(1) infinite; }
@keyframes caret { 50% { opacity: 0; } }
.mappack-list { display: flex; flex-direction: column; gap: 0.7rem; position: relative; }
.pack-card {
    display: flex; align-items: center; gap: 1rem;
    background: #fff; border: 1px solid var(--hairline);
    border-radius: 0.9rem; padding: 0.95rem 1.1rem;
    transition: transform 0.9s var(--ease-spring), box-shadow 0.5s, border-color 0.5s, background 0.5s;
}
.pack-card .pack-pin { width: 1.1rem; height: 1.1rem; fill: var(--ink-faint); flex: none; }
.pack-card.you { position: relative; }
.pack-card.you .pack-pin { fill: var(--coral); }
.pack-card .pack-body { flex: 1; min-width: 0; }
.pack-card .pack-name { font-weight: 600; font-size: 0.98rem; }
.pack-card .pack-meta { font-size: 0.82rem; color: var(--ink-faint); display: flex; gap: 0.45rem; align-items: center; flex-wrap: wrap; }
.pack-stars { color: var(--gold); letter-spacing: 0.05em; font-size: 0.8rem; }
.pack-card .pack-cta {
    font-size: 0.78rem; font-weight: 600; color: var(--coral-deep);
    border: 1px solid var(--coral-wash); background: var(--coral-wash);
    padding: 0.35rem 0.7rem; border-radius: 100px; flex: none;
    opacity: 0; transform: scale(0.8); transition: opacity 0.5s, transform 0.5s var(--ease-spring);
}
.mappack-frame.played .pack-card.you {
    border-color: var(--coral); background: #FFF9F5;
    box-shadow: 0 16px 40px -18px rgba(232, 93, 58, 0.5);
}
.mappack-frame.played .pack-card.you .pack-cta { opacity: 1; transform: none; }
.pack-badge {
    position: absolute; top: -0.7rem; right: 1rem;
    background: var(--coral); color: #fff; font-family: var(--font-mono);
    font-size: 0.62rem; letter-spacing: 0.12em; padding: 0.3rem 0.6rem; border-radius: 100px;
    opacity: 0; transform: translateY(6px); transition: opacity 0.4s 0.9s, transform 0.5s 0.9s var(--ease-spring);
}
.mappack-frame.played .pack-badge { opacity: 1; transform: none; }
.mappack-caption { margin-top: 1rem; text-align: center; color: var(--ink-faint); font-size: 0.85rem; }

/* ============================================================
   SERVICES LIST
   ============================================================ */
.services-list { border-top: 1px solid var(--hairline); }
.service-row {
    display: grid; grid-template-columns: 4.5rem 1fr 1.2fr auto;
    gap: clamp(1rem, 3vw, 3rem); align-items: center;
    padding: clamp(1.6rem, 3.5vh, 2.4rem) 0;
    border-bottom: 1px solid var(--hairline);
    position: relative;
    transition: padding-left 0.5s var(--ease-out);
}
.service-row:hover { padding-left: 1rem; }
.service-row::before {
    content: ""; position: absolute; inset: 0 -1rem;
    background: var(--paper-card); opacity: 0; border-radius: 0.8rem;
    transition: opacity 0.4s; z-index: -1;
}
.service-row:hover::before { opacity: 1; }
.service-num { font-family: var(--font-mono); font-size: 0.85rem; color: var(--ink-faint); }
.service-name {
    font-family: var(--font-display); font-weight: 500;
    font-size: clamp(1.4rem, 2.6vw, 2.1rem); line-height: 1.1;
}
.service-desc { color: var(--ink-soft); font-size: 0.98rem; max-width: 30em; }
.service-thumb {
    width: 7rem; height: 5rem; border-radius: 0.8rem; overflow: clip; flex: none;
    transform: rotate(2.5deg) scale(0.94); opacity: 0.55; filter: saturate(0.6);
    transition: transform 0.55s var(--ease-spring), opacity 0.4s, filter 0.4s;
    box-shadow: 0 10px 24px -12px rgba(35, 32, 27, 0.35);
}
.service-thumb img { width: 100%; height: 100%; object-fit: cover; }
.service-row:hover .service-thumb { transform: rotate(-2deg) scale(1.06); opacity: 1; filter: none; }

/* ============================================================
   VERTICALS
   ============================================================ */
.verticals-grid {
    display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(1rem, 2vw, 1.8rem);
}
.vertical-card {
    position: relative; border-radius: var(--radius); overflow: clip;
    background: var(--paper-card); border: 1px solid var(--hairline);
    transition: transform 0.6s var(--ease-spring), box-shadow 0.5s;
    transform-style: preserve-3d; will-change: transform;
}
.vertical-card:hover { box-shadow: 0 30px 60px -25px rgba(35, 32, 27, 0.3); }
.vertical-media { aspect-ratio: 3 / 2.3; overflow: clip; }
.vertical-media img { width: 100%; height: 100%; object-fit: cover; transition: transform 1s var(--ease-out); }
.vertical-card:hover .vertical-media img { transform: scale(1.06); }
.vertical-body { padding: 1.3rem 1.4rem 1.5rem; display: flex; flex-direction: column; gap: 0.45rem; }
.vertical-body h3 { font-family: var(--font-display); font-weight: 520; font-size: 1.35rem; }
.vertical-body p { font-size: 0.92rem; color: var(--ink-soft); }
.vertical-tag { position: absolute; top: 1rem; left: 1rem; z-index: 2; background: color-mix(in srgb, var(--paper) 88%, transparent); backdrop-filter: blur(6px); border-radius: 100px; padding: 0.35rem 0.8rem; }
/* editorial rhythm: alternate cards sit a touch lower on desktop */
@media (min-width: 64rem) {
    .verticals-grid .vertical-card:nth-child(even) { margin-top: 2.2rem; }
}
.vertical-arrow {
    position: absolute; right: 1.1rem; bottom: 1.15rem;
    width: 2.1rem; height: 2.1rem; border-radius: 50%;
    display: grid; place-items: center;
    background: var(--coral); color: #fff; font-size: 0.95rem;
    opacity: 0; transform: translateY(8px) rotate(45deg);
    transition: opacity 0.35s, transform 0.5s var(--ease-spring);
}
.vertical-card:hover .vertical-arrow { opacity: 1; transform: rotate(0); }

/* focus */
:focus-visible { outline: 2.5px solid var(--coral); outline-offset: 3px; border-radius: 4px; }

/* article reading progress */
.read-progress {
    position: fixed; inset: 0 0 auto 0; height: 3px; z-index: 1200;
    background: var(--coral); transform: scaleX(0); transform-origin: left;
}

/* ============================================================
   STATS BAND
   ============================================================ */
.stats-band {
    background: var(--ink); color: var(--paper);
    border-radius: calc(var(--radius) * 1.6);
    margin-inline: var(--gutter);
    max-width: calc(90rem - 2 * var(--gutter));
    padding: clamp(3rem, 7vh, 5.5rem) clamp(1.5rem, 5vw, 5rem);
    display: grid; grid-template-columns: 1fr 1.4fr; gap: clamp(2rem, 5vw, 5rem);
    align-items: center; position: relative; overflow: clip;
}
@media (min-width: 90rem) { .stats-band { margin-inline: auto; } }
.stats-phone { position: relative; }
.stats-phone img { animation: phone-ring 7s ease-in-out infinite; transform-origin: 50% 85%; }
@keyframes phone-ring {
    0%, 86%, 100% { transform: rotate(0); }
    88% { transform: rotate(1.1deg); }
    90% { transform: rotate(-1.1deg); }
    92% { transform: rotate(0.8deg); }
    94% { transform: rotate(-0.6deg); }
    96% { transform: rotate(0.3deg); }
}
.stats-phone .img-reveal { border-radius: calc(var(--radius) * 1.2); }
.stats-phone::after {
    content: ""; position: absolute; inset: 0; border-radius: calc(var(--radius) * 1.2);
    box-shadow: inset 0 0 0 1px rgba(247, 243, 234, 0.12);
    pointer-events: none;
}
.stats-copy { display: flex; flex-direction: column; gap: 2rem; }
.stats-copy .section-title { color: var(--paper); }
.stats-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1.2rem, 3vw, 2.5rem); }
.stat { border-top: 1px solid rgba(247, 243, 234, 0.25); padding-top: 1.1rem; }
.stat strong {
    display: block; font-family: var(--font-body); font-weight: 650;
    font-size: clamp(2rem, 4vw, 3rem); line-height: 1; letter-spacing: -0.03em;
}
.stat strong .unit { font-size: 0.55em; }
.stat > span { font-size: 0.88rem; color: rgba(247, 243, 234, 0.65); }
.stats-note { font-size: 0.8rem; color: rgba(247, 243, 234, 0.45); }

/* ============================================================
   PROCESS (teaser + page)
   ============================================================ */
.process-teaser { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2.5rem, 6vw, 6rem); align-items: center; }
.process-steps { display: flex; flex-direction: column; }
.pstep {
    display: flex; gap: 1.4rem; padding: 1.6rem 0; border-bottom: 1px solid var(--hairline);
}
.pstep:first-child { border-top: 1px solid var(--hairline); }
.pstep-num {
    font-family: var(--font-display); font-style: italic; font-weight: 420;
    font-size: 2rem; color: var(--coral-deep); line-height: 1; flex: none; width: 3rem;
}
.pstep h3 { font-family: var(--font-display); font-weight: 520; font-size: 1.4rem; margin-bottom: 0.3rem; }
.pstep p { color: var(--ink-soft); font-size: 0.97rem; max-width: 32em; }

/* process page timeline */
.timeline { position: relative; max-width: 52rem; margin: 0 auto; }
.timeline::before {
    content: ""; position: absolute; left: clamp(0.55rem, 2vw, 0.65rem); top: 0.6rem; bottom: 2rem;
    width: 1.5px; background: var(--hairline-strong);
}
.tl-item { position: relative; padding: 0 0 clamp(2.5rem, 6vh, 4rem) clamp(2.5rem, 5vw, 3.5rem); }
.tl-item::before {
    content: ""; position: absolute; left: 0; top: 0.4rem;
    width: clamp(1.1rem, 4vw, 1.3rem); height: clamp(1.1rem, 4vw, 1.3rem);
    border-radius: 50%; background: var(--paper); border: 2px solid var(--coral);
    transition: background 0.4s;
}
.tl-item.in::before { background: var(--coral); }
.tl-item .mono { color: var(--coral-deep); }
.tl-item h3 { font-family: var(--font-display); font-weight: 520; font-size: clamp(1.5rem, 3vw, 2rem); margin: 0.4rem 0 0.6rem; }
.tl-item p { color: var(--ink-soft); max-width: 38em; }
.tl-item ul { margin: 0.8rem 0 0 1.1rem; color: var(--ink-soft); display: flex; flex-direction: column; gap: 0.35rem; }

/* ============================================================
   TESTIMONIALS
   ============================================================ */
.quotes-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1.2rem, 2.5vw, 2rem); }
.quote-card {
    background: var(--paper-card); border: 1px solid var(--hairline); border-radius: var(--radius);
    padding: clamp(1.6rem, 3vw, 2.2rem); display: flex; flex-direction: column; gap: 1.2rem;
}
.quote-card blockquote {
    font-family: var(--font-display); font-weight: 440; font-size: 1.25rem; line-height: 1.35;
}
.quote-card blockquote::before { content: "“"; color: var(--coral); }
.quote-card blockquote::after { content: "”"; color: var(--coral); }
.quote-who { display: flex; align-items: center; gap: 0.8rem; margin-top: auto; }
.quote-avatar {
    width: 2.6rem; height: 2.6rem; border-radius: 50%; flex: none;
    display: grid; place-items: center; color: #fff; font-weight: 700; font-size: 0.95rem;
}
.quote-who .q-name { font-weight: 600; font-size: 0.95rem; line-height: 1.2; }
.quote-who .q-role { font-size: 0.82rem; color: var(--ink-faint); }

/* ============================================================
   BLOG
   ============================================================ */
.blog-hero { padding: clamp(8rem, 18vh, 12rem) var(--gutter) clamp(2rem, 5vh, 4rem); max-width: 90rem; margin: 0 auto; }
.blog-featured {
    display: grid; grid-template-columns: 1.15fr 0.85fr; gap: clamp(2rem, 4vw, 4rem);
    align-items: center; margin-bottom: var(--section-gap);
}
.blog-featured .img-reveal { aspect-ratio: 3/2; }
.blog-featured .img-reveal img { width: 100%; height: 100%; object-fit: cover; }
.post-list { border-top: 1px solid var(--hairline); }
.post-row {
    display: grid; grid-template-columns: 8rem 1fr auto; gap: clamp(1.2rem, 3vw, 3rem);
    align-items: center; padding: 1.8rem 0; border-bottom: 1px solid var(--hairline);
    transition: padding-left 0.45s var(--ease-out);
}
.post-row:hover { padding-left: 1rem; }
.post-row .post-date { font-family: var(--font-mono); font-size: 0.78rem; color: var(--ink-faint); letter-spacing: 0.08em; }
.post-row h3 { font-family: var(--font-display); font-weight: 500; font-size: clamp(1.3rem, 2.4vw, 1.9rem); line-height: 1.15; }
.post-row p { color: var(--ink-soft); font-size: 0.95rem; margin-top: 0.3rem; max-width: 44em; }
.post-arrow {
    width: 2.8rem; height: 2.8rem; border: 1.5px solid var(--ink); border-radius: 50%;
    display: grid; place-items: center; transition: background 0.3s, color 0.3s, transform 0.45s var(--ease-spring);
}
.post-row:hover .post-arrow { background: var(--ink); color: var(--paper); transform: rotate(-45deg); }
.tag-chip {
    display: inline-block; font-family: var(--font-mono); font-size: 0.68rem; letter-spacing: 0.1em;
    text-transform: uppercase; border: 1px solid var(--hairline-strong); border-radius: 100px;
    padding: 0.25rem 0.7rem; color: var(--ink-soft);
}
.tag-row { display: flex; gap: 0.5rem; flex-wrap: wrap; }

/* article page */
.article-hero { max-width: 52rem; margin: 0 auto; padding: clamp(8rem, 16vh, 11rem) var(--gutter) 2.5rem; display: flex; flex-direction: column; gap: 1.4rem; }
.article-title { font-size: clamp(2.4rem, 5vw, 4.2rem); }
.article-meta { display: flex; align-items: center; gap: 1.2rem; flex-wrap: wrap; color: var(--ink-faint); font-size: 0.88rem; }
.article-figure { max-width: 68rem; margin: 0 auto; padding: 0 var(--gutter); }
.article-figure .img-reveal { aspect-ratio: 21/9; }
.article-figure img { width: 100%; height: 100%; object-fit: cover; }
.article-body {
    max-width: 42rem; margin: 0 auto; padding: clamp(2.5rem, 6vh, 4rem) var(--gutter) var(--section-gap);
    font-size: 1.125rem; line-height: 1.75; color: #33302A;
}
.article-body > * + * { margin-top: 1.3em; }
.article-body h2 {
    font-family: var(--font-display); font-weight: 520; font-size: 1.9rem; line-height: 1.15;
    margin-top: 2em; letter-spacing: -0.01em;
}
.article-body h3 { font-family: var(--font-display); font-weight: 520; font-size: 1.45rem; margin-top: 1.8em; }
.article-body a { color: var(--coral-deep); text-decoration: underline; text-underline-offset: 3px; text-decoration-thickness: 1px; }
.article-body strong { font-weight: 650; }
.article-body ul, .article-body ol { padding-left: 1.4rem; display: flex; flex-direction: column; gap: 0.5em; }
.article-body blockquote {
    border-left: 3px solid var(--coral); padding: 0.4em 0 0.4em 1.4rem;
    font-family: var(--font-display); font-style: italic; font-size: 1.3rem; color: var(--ink-soft);
}
.article-body table { width: 100%; border-collapse: collapse; font-size: 0.95rem; }
.article-body th, .article-body td { text-align: left; padding: 0.7rem 0.9rem; border-bottom: 1px solid var(--hairline); }
.article-body th { font-family: var(--font-mono); font-size: 0.72rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-soft); }
.article-body code { font-family: var(--font-mono); font-size: 0.88em; background: var(--paper-deep); border-radius: 0.3em; padding: 0.12em 0.35em; }
.article-body > p:first-child::first-letter {
    font-family: var(--font-display); font-weight: 500; float: left;
    font-size: 3.4em; line-height: 0.82; padding: 0.06em 0.12em 0 0; color: var(--coral-deep);
}
.article-footer { max-width: 42rem; margin: 0 auto; padding: 0 var(--gutter) var(--section-gap); display: flex; flex-direction: column; gap: 2rem; }

/* ============================================================
   CONTACT
   ============================================================ */
.contact-wrap {
    display: grid; grid-template-columns: 1fr 1.1fr; gap: clamp(2.5rem, 6vw, 6rem);
    padding: clamp(8rem, 16vh, 11rem) var(--gutter) var(--section-gap);
    max-width: 80rem; margin: 0 auto; align-items: start;
}
.contact-intro { display: flex; flex-direction: column; gap: 1.4rem; position: sticky; top: 7rem; }
.contact-list { display: flex; flex-direction: column; gap: 0.9rem; margin-top: 0.5rem; }
.contact-list li {
    list-style: none; display: flex; gap: 0.8rem; align-items: baseline; color: var(--ink-soft);
}
.contact-list li::before { content: "→"; color: var(--coral); font-weight: 700; }
.contact-form {
    background: var(--paper-card); border: 1px solid var(--hairline); border-radius: calc(var(--radius) * 1.3);
    padding: clamp(1.8rem, 4vw, 3rem); display: flex; flex-direction: column; gap: 1.4rem;
    box-shadow: 0 30px 60px -30px rgba(35, 32, 27, 0.18);
}
.field { display: flex; flex-direction: column; gap: 0.45rem; }
.field label { font-weight: 600; font-size: 0.92rem; }
.field input, .field textarea {
    font: inherit; color: var(--ink);
    background: #fff; border: 1.5px solid var(--hairline-strong); border-radius: 0.7rem;
    padding: 0.85rem 1rem; transition: border-color 0.25s, box-shadow 0.25s;
}
.field input:focus, .field textarea:focus {
    outline: none; border-color: var(--coral);
    box-shadow: 0 0 0 3px var(--coral-wash);
}
.field textarea { min-height: 8.5rem; resize: vertical; }
.form-error { background: var(--coral-wash); border: 1px solid var(--coral); border-radius: 0.7rem; padding: 0.9rem 1.1rem; color: var(--coral-deep); font-weight: 500; }
.thanks-wrap { min-height: 70vh; display: grid; place-items: center; text-align: center; padding: clamp(8rem, 18vh, 12rem) var(--gutter) var(--section-gap); }

/* ============================================================
   LIQUID CTA
   ============================================================ */
.cta-liquid {
    position: relative; border-radius: calc(var(--radius) * 1.6); overflow: clip;
    aspect-ratio: 16 / 10; max-height: 46rem;
    box-shadow: 0 50px 100px -40px rgba(35, 32, 27, 0.35);
}
.cta-liquid > img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.liquid-canvas { position: absolute; inset: 0; width: 100%; height: 100%; }
.cta-overlay {
    position: absolute; inset: 0; z-index: 5;
    display: flex; flex-direction: column; align-items: center; justify-content: flex-end;
    text-align: center; gap: 1.4rem; padding: clamp(2rem, 6vh, 4.5rem);
    background: linear-gradient(to top, rgba(247, 243, 234, 0.92) 0%, rgba(247, 243, 234, 0.38) 30%, transparent 52%);
}
.cta-overlay .mono { color: var(--ink-faint); }
.cta-overlay .display { font-size: clamp(2.6rem, 6vw, 5rem); }
@media (max-width: 44rem) {
    .cta-liquid { aspect-ratio: 4 / 5; }
    .cta-overlay .mono { display: none; }
    .cta-overlay {
        background: linear-gradient(to top, rgba(247, 243, 234, 0.96) 0%, rgba(247, 243, 234, 0.72) 42%, transparent 72%);
    }
}

/* ============================================================
   FOOTER
   ============================================================ */
.site-footer { background: var(--ink); color: var(--paper); margin-top: var(--section-gap); }
.footer-cta {
    text-align: center; padding: clamp(4rem, 10vh, 7rem) var(--gutter) clamp(3rem, 7vh, 5rem);
    display: flex; flex-direction: column; align-items: center; gap: 1.6rem;
}
.footer-kicker { color: var(--coral); }
.footer-title {
    font-family: var(--font-display); font-variation-settings: "opsz" 144;
    font-weight: 440; font-size: clamp(2.6rem, 6vw, 5rem); line-height: 1.02; letter-spacing: -0.015em;
}
.footer-title em { color: var(--coral); }
.site-footer .btn-solid { background: var(--paper); color: var(--ink); border-color: var(--paper); }
.site-footer .btn-solid:hover { background: var(--coral); border-color: var(--coral); color: #fff; }
.footer-grid {
    display: grid; grid-template-columns: 1.4fr 1fr 1fr; gap: clamp(2rem, 5vw, 5rem);
    padding: clamp(3rem, 7vh, 5rem) var(--gutter);
    max-width: 90rem; margin: 0 auto;
}
.footer-col { display: flex; flex-direction: column; gap: 0.7rem; align-items: flex-start; }
.footer-col a { opacity: 0.8; transition: opacity 0.25s, transform 0.3s; }
.footer-col a:hover { opacity: 1; transform: translateX(3px); }
.footer-col p { opacity: 0.6; font-size: 0.95rem; max-width: 26em; }
.footer-h { opacity: 0.5; margin-bottom: 0.4rem; }
.footer-note { font-size: 0.85rem; }
.footer-brand-col .brand-word { margin-bottom: 0.6rem; }
.footer-legal {
    display: flex; justify-content: space-between; gap: 1rem; flex-wrap: wrap;
    padding: 1.4rem var(--gutter) 2rem; max-width: 90rem; margin: 0 auto;
    border-top: 1px solid rgba(247, 243, 234, 0.15);
    font-size: 0.85rem; opacity: 0.6;
}
.footer-legal-links a { text-decoration: underline; text-underline-offset: 0.2em; transition: opacity 0.25s; }
.footer-legal-links a:hover { opacity: 1; }

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 64rem) {
    .hero { grid-template-columns: 1fr; min-height: 0; padding-top: 7.5rem; }
    .hero-stage { max-width: 34rem; }
    .mappack-section, .process-teaser { grid-template-columns: 1fr; }
    .verticals-grid { grid-template-columns: repeat(2, 1fr); }
    .stats-band { grid-template-columns: 1fr; }
    .stats-phone { max-width: 22rem; }
    .quotes-grid { grid-template-columns: 1fr; }
    .blog-featured { grid-template-columns: 1fr; }
    .contact-wrap { grid-template-columns: 1fr; }
    .contact-intro { position: static; }
    .service-row { grid-template-columns: 3rem 1fr; grid-template-rows: auto auto; }
    .service-desc { grid-column: 2; }
    .service-thumb { display: none; }
}
@media (max-width: 44rem) {
    /* keep floating chips inside the viewport (they carry inline offsets) */
    .hero-chip { left: 2% !important; right: auto !important; }
    .hero-chip.chip-stars { left: auto !important; right: 2% !important; }
    .nav-links { display: none; }
    .nav-burger { display: flex; }
    .verticals-grid { grid-template-columns: 1fr; }
    .post-row { grid-template-columns: 1fr; gap: 0.5rem; }
    .post-arrow { display: none; }
    .footer-grid { grid-template-columns: 1fr; }
    .hero-proof { gap: 1.3rem; }
    .stats-grid { grid-template-columns: 1fr 1fr; }
}