Field notes

Local search, taken seriously.

Practical notes on Google Business Profiles, reviews, and the craft of being found — written from the workbench, not the crystal ball.

Reviews: The Compound Interest of Local Search

A steady stream of genuine reviews is the highest-leverage habit a local business can build. Here's the system that makes it automatic.

Relevance, distance, prominence — Google names three factors. Here's how they translate into the work that gets a local business into the top three.

Most local customers never reach your website. They decide in the map pack — here's what that means for where you spend your effort.